A lot has happened in the past 35 days, culminating with a recent picture of the President & CEO of the largest company in the world “Sparking” in his office… But what is it? Where did it come from? And who is Surge!?
Early last month (June 8th) fifteen Walmart stores, under the direction of the newly hired Marketing Director of Store Experience, Zach Lones embarked on a 60-day test. Our mission, reach 6,000 combined followers by August 7th (Currently 5,300+ just over half way through the time) natural/organic growth… No “boosts!” Obviously there are many more goals and objectives but for the purpose of this post, the followers will do.
Many stores saw immediate success hitting the ground running with posts and connecting with their very own associates and customer. But it was just a few days in (June 11th) when Surge and two friends (Taylor & Chris) sat down and began dreaming of ways to make an impact. Nearly one hundred ideas came from that meeting and continue to evolve and be added to… Some we have already seen and many still yet to come! One of the most interesting that night came when discussing past viral trends such as “Floor is Lava” (where one individual yells ‘floor is lava’ and the other participant must jump up and off of the ground as quickly as possible) and “Planking” (laying stiff as a ‘plank’ over or off of objects). Trying to figure out how to make Walmart’s own trend that would not cause problems in our store the idea came out… #Sparking! Immediately the three went to the closest Walmart store and took a very awkward picture with one individual standing with their arms spread wide while another stood behind doing the same but in the opposite direction, creating the Walmart Spark (the company logo and icon).
Many other variations were tried but only one remained (for now).
Over the next few weeks Surge began to encourage local associates to partner up and “do Sparking” for pictures and even in the background.
It was out of desperation, however, that Sparking began to evolve into a single associate jumping in the air with their arms and legs spread making the Spark on their own.
This of course gave way for the infamous walking up on associates and asking them to “Spark” or “Spark-It!”
And it was shortly there after when the first official “SparkChallenge” was thrown down from one individual to another.
As more and more associates began to show their Spark the movement grew until the day a surprise visit from the President of Walmart US Greg Foran and CFO Brett Briggs showed up at Academy Store 4637 where an associate asked for the two to pose “Sparking.”
These pictures spread like wildfire… It was here Surge asked the question to followers on the store’s instagram page: “Who would you like to see Spark next?” The response was overwhelming and unanimous… Doug McMillon the companies President & CEO. #CanDougSpark was born!
After only 3 days, Surge received an email: “Can Doug Spark? Yes I Can!” And with that, Monday, July 16th was put on the calendar. Surge arrived to Walmart Home Office at 7am to go live on the air with Walmart Radio DJs Bo & Antonio to spread the news.
And then at 10am the first official picture went live!
Many more followed (as Doug was a great sport)…
With hundreds of views and shares and multiple social networking platforms in only a few hours, the movement has no end in sight. In fact, NEW #Sparks continue to form
And associates from all over continue to show their SPARK each and every day!
Now go find a store near you and get to Sparking… We can’t wait to see it!!
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